Branding

SUGOI stands for boldness, entertainment and fun. Branding makes sure these values are represented and communicated equally everywhere.

Logotype

SUGOI’s logotype is the most representative brand element.

Do's & dont's

Do

Use .svg (vector format) when possible to preserve best quality. If not, use .png with enough quality.

Don't

Avoid using .jpg/.jpeg since it has no option for transparent background.

Do

Use the Avatar when there is no available space to place the Logotype.

Don't

Never squash, stretch or deform the logotype in any way. Scale it proportionally as needed.

Avatar

SUGOI’s avatar represents the brand in those places where there’s not enough realstate to fit the Logotype.

Do's & dont's

Do

Use .svg (vector format) when possible to preserve best quality. If not, use .png with enough quality.

Don't

Avoid using .jpg/.jpeg since it has no option for transparent background.

Do

Prioritize using the Logotype over the Avatar when there is enough space available to display it.

Don't

Never squash, stretch or deform the logotype in any way. Scale it proportionally as needed.